Sunday, March 15, 2009

Logo for Future Foundation


This is a logo I designed for non profit organization called Future Foundation which works with youth that are at risk and who are from disturbed backgrounds. The logo shows the initials (FF) combined in a way that it forms the negative shape of a leaf within them. It tries to show that what they do in the organization is an organic process and their main aim is to make sure the child blooms into a well-balanced human being.

Chocolate Packaging



This is packaging redesign for Scharffen Berger, a dark chocolate maker. The concept behind the redesign is 'passion' and the experience of eating chocolate. I wanted to emphasize the fact that the company is a dark chocolate manufacturer- so I corresponded the intensity of passion with the percentage of cocoa content. I have also written the copy- these are thoughts, reasons and occasions on which a person eats chocolate.

Mapping Project






This map is a visual representation of two personal journeys in my life- 1 is material : a 4 hour journey tracking a tiger in Corbett National Park. The second one is a 4 year journey pursuing a graphic design education. I have used lines and circles of different thicknesses, weights, and in different compositions as an abstract representation symbolic of the major events that mark these two journeys.

Happy Hour Newspaper



This piece is an experiment with typography. It takes the form of a newspaper. The concept behind this newspaper is happiness- the articles in the newspaper are inspiring and motivational- and the design of the piece corresponds to the mood. Yellow is the 'happiest' of all colors. It is fun to flip through and each page is contrasting, yet the designs flow easily into other pages.